Skills required in developing electronic commerce for small and medium enterprises: case based generalization approach

There has been a rapid growth in electronic commerce worldwide. However, the UK government and other governments had noted that electronic commerce uptake among Small and Medium Enterprises (SMEs) has been slow. In this paper we examine the skills and knowledge required for successful electronic commerce projects in the UK SME sector based upon detailed case studies in three SME organisations from the Northwest region of England over a two year period. B2C electronic commerce appears to involve a greater requirement for skills relating to website animation, website promotion, content management, and relevant legislation compared to B2B electronic commerce. Conversely, B2B electronic commerce potentially requires more detailed knowledge of electronic data interchange technologies compared to B2C electronic commerce. 2004 Elsevier B.V. All rights reserved.